What Online Customer Wants?

Online shopping is the only phenomenon that has bucked the trend of recession and weak economic outlook in many countries. This phenomenon might have started in late 90’s, after a few and brief anxious moments, its been on a roll; because nearly a trillion dollars were spent by online shoppers just last year; Surprisingly that’s just about 30% of the potential – wonder what’s more to come

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Making Sense of Online Marketing in Real Time

There are about 2.5 bn people online, less than one fifth of them shop online regularly but they account for nearly $1 Trillion of sales a year, that’s up by almost 21.9% compared to last year (2011). According to one estimate 70% of the retail sales are influenced online, and this is also applicable to people who don’t buy online

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Trends in Social Media Marketing in India for 2013

Ernst and Young (EY) recently launched the a report on trends in social media marketing in India. They went to about 50 companies across the country to understand how are marketers and digital agencies leveraging social media. While most of these companies are mid to large size, it throws up some interesting insights

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