Kunal Bahl is the founder of India’s Biggest deal website – SnapDeal
Here are 7 learnings that were captured by yourstorydotin during TechSparks 2012
Kunal Bahl 7 learnings for #tsparks:
Don’t do it alone.
Spend 1/3 of your time recruiting. Step out of your comfort zone-Be shameless
Be shameless. Snapdeal sold cheap condoms on valentine’s day
Your culture will define your success: Fashion show, painting eggs at easter, etc.
Constant innovation is a must. Don’t copy/paste and be ‘XYZ of India’. Be right for India.
Break Clutter – Create a brand that is discontinuous. E.g. Pumps for wells in Rural India.
Service is the only differentiation in the long run.
Bonus: Advertise where there hasn’t been advertisement before.
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