The growing bot traffic on the Internet has been a serious concern to online businesses and has resulted in significant losses in the last few years. Launched in March 2016, InfiSecure, a cyber-security startup helping business fight against online bot frauds has announced today that it has raised $600K in seed funding from IDG Ventures and Axilor Ventures.
InfiSecure is a robust bot protection platform that sanitizes a website’s traffic and improves business metrics using a 24×7 active SaaS solution.With the funds raised, the company plans to invest more on research and global business development. There will be a strong focus on technology innovation to cover more aspects of website protection.
Ashish Kumar Singh, CTO at InfiSecure said, “We see that fraudsters are getting smarter and are now using more sophisticated bots that can mimic human behaviour in order to escape existing security solutions. Our technology solves this problem and this is the reason that we have been able to scale so fast. Our strong focus on R&D has led us to acquire many global customers who were looking for the ‘right’ bot protection for their websites.”
“Bot protection is an emerging space and we believe has a large global market potential. We are very impressed with InfiSecure team and are happy to partner with them in this journey”, said Venkatesh Peddi, Executive Director, IDG Ventures India
InfiSecure is already protecting several global online businesses from scraping, bot abuse, fake traffic fraud, content theft, form spam and other online frauds that are caused by bots. InfiSecure gives businesses insights about their bot traffic and eliminates bad, unwanted or suspicious behavior in real-time. InfiSecure’s robust bot protection platform powered by machine learning technology enables us to predict the behavior of bots running in headless browsers, making it extremely difficult for even the most sophisticated of bots to avoid detection. Other powerful features of the product allow a real-time blacklisting and whitelisting as and when a bot behaviour changes from bad to good or vice-versa.
Mr Ganapathy Venugopal, Co-founder and CEO of Axilor, added – “The demand for cybersecurity solutions is on the rise among online businesses to protect them from growing bot traffic. The InfiSecure team is well placed to solve this problem.”
Sandeep Singh, Co-founder at InfiSecure, said “We are excited about the way we use technology to solve the present web security challenges for global businesses. We are working on evangelizing the need for bot protection technology for all online businesses globally and show how it can directly benefit their revenue numbers. In today’s time understanding who crawls your website and how much is as important as knowing who visits your website”.
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