IFC, a member of the World Bank Group, is investing Rs. 171 Crores in Indian eyewear company Lenskart, to help the company expand access to high-quality and affordable eye-care products in tier-3, tier-4 cities. IFC was the lead investor for the Rs. 400 crores Series D investment round which also saw participation from TPG Growth, Adveq Management and IDG Ventures. In addition, Ratan Tata and Kris Gopalakrishnan (co-founder of Infosys) invested in their personal capacity as part of this round. Avendus Capital was the exclusive financial advisor to this transaction.
Lenskart is into assembly, manufacturing, wholesale distribution and supply of high quality eyewear products, such as eyeglasses, power sunglasses and contact lenses. Company plans to utilize the funds for strengthening its technology, supply chain, lens manufacturing, and expanding reach of its high-quality eyewear products across 400 cities.
Peyush Bansal, Founder and CEO of Lenskart said: “IFC is a long-term partner with global knowledge and a broad network of Internet, technology and healthcare clients, including in the eye care space. We appreciate IFC for their support to our vision of ‘Lenskart glasses in every home’”. We will be able to draw on IFC’s extensive global experience in the healthcare and manufacturing sectors, particularly in supply chain development and capacity building to realize its potential and develop best practices, he further added.
Lenskart has adopted a unique omni-channel approach there by making eyewear truly accessible by making it available on desktop, mobile, hypermarkets, high streets, malls, hospitals and now even at home. The company conducts over 1,500 eye exams daily through its home eye exam service which it intends to make available for every home in urban and rural India.
Lenskart has been relentless about its focus on customer centricity. The company has built a strong leadership team, all of who work with the single mission of ‘creating enthusiastically satisfied customers all the time’. It has roped in professional stalwarts from retail, marketing and digital industries to head the respective divisions. The company will continue hiring great talent, particularly in technology.
Founded in 2010, Lenskart is India’s largest online retailer of premium quality and stylish eyewear, offering over 10,000 different styles to suit all pocket sizes and diverse consumer needs. With a unique click and mortar business model, Lenskart is revolutionizing the eyewear industry by offering disruptive services like Free Home Eye check-up, 3D Try On, Free Home Trial and First Frame Free among others. Through innovative technology and a deep focus on consumer satisfaction, Lenskart has grown more than 200% year on year in the last 2 years, to be among the top 3 optical businesses in India.
Lenskart has been funded by three venture capitalists till date, namely IDG Ventures ($4 million in October 2011) and Ronnie Screwvala-led Unilazer Ventures ($10 million in February 2013) and TPG Growth & TR Capital ($22 million in January 2015).
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