secures Rs 2 Crore from AdLift CEO, Prashant Puri, one of India’s leading product and price comparison and deal aggregation platforms, today announced that it is raising money from Prashant Puri, Founder and CEO of AdLift, to fund its expansion and reach its goal of becoming a top 200 website in the country. The amount of money Prashant is investing into the company is Rs. 2 Crore.

Prashant Puri will also add an advisory role to the business and lend his expertise in digital marketing and his learnings from heading digital marketing at (an eBay Inc. Company), one of the leading price comparison sites in the US.

Commenting on the move, Vivek Pahwa, CEO Accentium Web Pvt Ltd which runs the website PriceRaja said, “We are happy that Prashant personally will add value to our business. Product and Price comparison is essentially a content and product business and innovative internet marketing is key to success, and Prashant will add tremendous value to this effort.”

Prashant Puri is a digital marketing expert- building sites into multi-million dollar enterprises. Advertising Age has named him in Impact Digital Power 100 – the 100 most influential people in digital media.

Prashant Puri currently runs AdLift – a niche search-marketing firm focused on delivering digital marketing ROI. Prashant works closely with a number of Fortune 500 companies including PayPal, eBay, Overstock & Barnes & Noble in helping them increase their search market share.

Prashant is a part of Columbia University’s Entrepreneurship Advisory Board (EAB) where he mentors young entrepreneurs to help grow their startups more efficiently and effectively.

Being an industry veteran he’s invited to speak at numerous digital marketing conferences around the world, including SMX, SES and Pubcon.

Next Steps

PriceRaja currently receives 3 million visits per month and about 12 million pageviews per month, and is looking to grow this to 10 million visits per month over this calendar year.

PriceRaja aims to be a leading product comparison platform for all comparable online products such as electronics, appliances and accessories. For non comparables such as fashion, home decor it aims to be the best aggregated source for browsing, discovering, and filtering products available online. PriceRaja is monetized by Affiliate revenue and advertising and has no plans to venture into the online to offline model as of now, with concentrated focus on being the best product discovery and comparison platform in India.

BuyHatke, YouTellMe along with Smartprix and Pricebaba are a few others price comparison engines that compete with PriceRaja in this area

PriceRaja: Website

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