Meet Ankita Gaba, Co-Founder, SocialSamosa.com, an Indian Social Media Storehouse. She is a Specialist in social media strategies for brands, businesses and celebrities and Founded one of the first specialized social media agencies in India. She has also been added to the “Global Top 100 Social Media Agencies and Consultants 2012-13” list by Sparkah , a San Diego based Business Consultancy firm.
She also has hands on experience with public relations, managing media and press, reputation management and representation for celebrities and movies. With extensive expertise in operations, process and project management for social media agencies, she has built long lasting, workable and robust task management process from ground up involving the entire organization leveraging key skill sets of the team. She is also a Faculty and a guest faculty for social media courses at various institutes under Mumbai University.
In this exclusive interview with Geekopedia, she talks about her entrepreneurial journey and the things that mattered. Excerpts from the interview:
G (Geeks): You have come a long way in your entrepreneurial journey, first Superchooha and now social samosa, a few lessons that you would like to share.
A (Ankita): Hard work always pays. Also always work towards creating value, for yourself, for your clients, for your team members. This is what has kept me going and got me all the recognition and success that I have now.
“Also always work towards creating value, for yourself, for your clients, for your team members.”
G: “Confidence is the Key”: How do you grow your confidence as a successful women entrepreneur and avoid confidence killers?
A: It’s very crucial to keep a positive attitude. It helps to go back to people who are supportive; I use them as my bouncing board. Sometimes constructive criticism is good, but it should not dampen our spirits, we should in fact use it as a bouncing board. As far as we are creating value, we should move forward.
G: How important do you find relationships to be in building and leading a business?
A: Very very important! Today whatever I am is because of the relationships that I have build. Networking and building relationships can get us clients, employees or even good friends who support us in our entrepreneurial journey.
G: According to you, what are the most important values an entrepreneur must have?
A: Self Confidence, oodles of patience, and must have the attitude to always persevere.
G: What would be your advice to the professional women reading this interview out there?
A: Don’t underestimate yourself and don’t let failure weaken your spirits. Entrepreneurship can be a challenging journey but it is also a lot of fun, learn to enjoy the ride.
“Entrepreneurship can be a challenging journey but it is also a lot of fun, learn to enjoy the ride.”
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