In Conversation | Shakun Sethi, Founder – Dizuna

Shakun Sethi, Founder of an Indian startup, Dizuna. Founded in 2012, Dizuna is a One stop Shop for all your communication needs. Dizuna lends that helping hand, to uncover and simplify the world of PR and Social Media just for you. Like the support you always yearned for, we plan for your needs according to the changing equations and dynamics of communication.

Shakun’s first stint of entrepreneurship was at the age of 8 when she made a profit of Rs 2, selling candies to her school friend. Always fascinated with finding new avenues, she landed a job where she was responsible for moulding international associations to suit to Indian psyche. She has also been fortunate to work with world’s biggest PR firm, Edelman.

From there on, there has been no looking back for her as she received the experience of handling multiple Startups, Associations and NGOs, first as a freelancer and now with an amazing team.

We got talking to Shakun about her entrepreneurial journey. Here are the excerpts from the interview.

G (Geeks): What prompted you to start Dizuna?

S (Shakun): I always wanted to start something of my own. Something I can take full responsibility of. Being a woman we all have been blessed with better managerial skills since we have to take care of home and office so I thought why not use God’s gift to do something I love. :)

G: Could you tell us about a few lessons that you’ve learnt from your journey so far?

S: Startup life is not as easy or fun as it is made out to be. It’s more of a rollercoaster life and if you have a weak heart don’t even attempt it. On the contrary, what and how much you can learn here is incomparable

Being a woman we all have been blessed with better managerial skills since we have to take care of home and office so I thought why not use God’s gift to do something I love. :)

G: What keeps you motivated and to go on?

S: Great team, support from family and when I am applauded for all small accomplishments that Dizuna manages to gain

G: Being a woman, you are likely to shoulder more responsibilities. How do you manage this?

S: Initially it was tougher but now I am of the belief that people especially male counterparts appreciate and treat us like their equal, which makes the journey worthwhile.

G: Lastly, Is there anything you would like to tell to encourage the women out there, to start something of their own?

S: If you think you can do something, don’t keep evaluating JUST DO IT!!!

If you think you can do something, don’t keep evaluating JUST DO IT!!!

Geekopedia wishes its readers, Happy Women’s Day. Celebrating the entrepreneur inside every woman!

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