Building on the idea of ‘personalized live entertainment’ , Artistivity, started with a small team of just 5 people & today, they are India’s largest artist database and the first-of-its-kind artist network in the world! With 3500+ artists from musicians, singers, DJs, dancers, emcees, stand-up comedians and celebrity speakers, it’s the only platform where you book an artist for your special event at the click of a button.
The goal is not just to connect artists with their fans, their main goal is to offer every talent a chance to perform and flourish. They are a place that feels passionately about our artists, continuously striving to find new platforms to help them showcase their talent. They don’t just want artists to sign up with them, they want to help them grow. To take the scattered Indian performing arts industry and build it into a community that offers infinite performance opportunities for all kinds of talent. Exposing audiences to every form of performing arts, a gift so abundant and varied in this country.
It is this endeavor that fires them up each day as they build on new alliances with hotels, malls, corporate, festivals, weddings etc. to help channelize and systematize the performing arts industry. Currently they are a team of thirty like-minded individuals, working relentlessly at exploring newer and more exciting possibilities in the live entertainment space and each day throws at them a new challenge behind which they’ve always found an infinite scope of possibilities.
Artistivity officially started in September 2012, and it started with talking to friends and through contacts, it had already listed 100 artists in the very first few months. The first booking came about in Jan, 2013 and by June 2013, it was already curating events for different malls. In the last 2 years, more than 1000 gigs across 7 cities and clients, including malls, hotels, nightclubs and bars have been curated by Artistivity.
Artistivity is founded by Sanjay Ahire and Co-founded by Sunaina Gulia & Ubaid Shaikh. Sanjay has been part of the Media & Entertainment industry since 1999 and has worked with media companies such as Sony Music, Radio Mirchi, Tangerine Digital, Percept Pictures and Ernst & Young. He has worked in the fields of Marketing, Programming, Business Development, General Management and Business Advisory for media & entertainment companies. He is a mechanical engineer and has a MBA from IIM Ahmedabad.Ubaid brings to the table 12+ years of experience with Epigram, Mudra, Marching Ants, Tangerine Digital, Times Group in new media across brand management, marketing, product development. Artistivity is motored by his sheer enthusiasm for building the consumer experience. Sunaina has acted in Dill Mill Gaye on Star One, been a travel show host for VoyageTV and participated in The Amazing Race Asia. With her unmatched energy, she leads Artist Relations at Artistivity.
The idea is simple, getting artists on board, helping them compile all their work, get it online so that the end consumer have easier access to the artists. The Artistivity helps to promote live entertainment and brings the power back to the creator, by allowing the artists to decide their own price, their own choice of gigs, the control lies entirely in the Artist’s hands. Their revenue model stands at a basic fee of 15% flat of the artist fee which includes artist bookings, logistics, and other event related services. Artistivity is helping to build the community of artists and helping them make an impact.
Geekopedia wishes Artistivity best of luck for future endeavors.