We have often found ourselves in a situation where we were attracted to one of our friends but we couldn’t assemble the necessary guts required to say it. At a lunch table with his friends, Ash Shrivastav realized that several of his friends were experiencing this issue. They liked someone sitting next to them but they couldn’t tell them. The problem was common to both males and females. These people were not necessarily introverts; they just did not want to ruin their relationship or scared of rejection.
If we were given an opportunity to express our feelings without any fear of rejection or making the relationship awkward with our friends, we would like to say certain things that we wouldn’t normally say, it continues, says Ash Srivastav
And so CallitMe was born. Callitme is a crowd powered people review network. Callitme started as a class project at Harvard where the initial idea was to match two friends who were too shy to express their feelings. Today, with added features, Callitme has become your hub for people review, match making and social dating.
Callitme lets you invite your crush anonymously for coffee or lunch. Your crush does not know who the sender of the request is unless your crush also likes you. In case your crush does not choose you, you still to keep your friendship. You get an opportunity to express your feelings and your crush gets a chance to choose you. You both get a fair shot, claims the founders.
Tinder founder Rad had once stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows. As opposed to Tinder, Callitme does not limit you to your facebook friends or their networks. Callitme operates more like peer reviewed networks where you can review the people you know. So if you come across profiles that you think would be a good fit, you can send a request anonymously. While the focus of Tinder is connecting you with your friends’ network, Callitme focuses on connecting you with your friend in a different way. ‘It seeks to change the type of relationship”.
The company aims to establish trust online and connect trusted strangers. In a blog post, the company further wrote that they allow only a person who knows them to write a review such as friends and family. The reason is quite simple: people who know you quite well will write a fair review. There may be some people who would be hesitant in sharing their honest opinions about the people they are reviewing; hence, Callitme recently announced the “Review Anonymously” feature. It enables you to review your friend without disclosing who you are. Again, people must be connected with each other to write the reviews anonymously. Callitme says that the reviews from connected people increase the level of trust.
While Tinder is seeking to build a trusted dating affinity through mutual connection, Callitme builds that trust with reviews. So if you like a person’s reviews and if you want to check whether the interest would be mutual, you can send a request for coffee or drinks. If you hear back, great. If not, you are not rejected to the least as the receiver would not know who sent the request for coffee.
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