Clicktable is all set to metamorphose the restaurant industry in India with its cloud-based front desk management application. Launched in September 2015, the one-of-its-kind cloud-based application will facilitate casual and fine dining restaurants to manage everything from guestbook, reservation, wait list, events and offers to business analytics, all through a single portal. Customer management challenges have crippled the restaurant industry in India. The absence of proven technology and effective reservation management systems have eaten up into the otherwise growing sector. The restaurant industry in India faces colossal challenges mainly attributed to the highly fragmented customer base and lack of customer relationship management (CRM) systems.
Based out of Delhi-NCR, Clicktable intends to redefine front desk management by offering real-time solutions. The application would allow restaurateurs in optimizing their business delivery with speed, efficiency, and customer connect to bridge the communication gap.With its intuitive interface, easy-to-operate software, anytime and anywhere access, multiple device usability, and offline capabilities, Clicktable is expected to facilitate a smoother dining experience.The startup is founded by Varun Gupta, a new-age technocrat who intends to redefine the restaurant industry with this venture.Varun graduated from Purdue University, USA, as a Computer Engineer in 2005, before completing his MBA from Columbia University, New York in 2011.Before launching Clicktable, he had spent 8 years in managing operations at his family business, Kent RO Systems Ltd – the market leader in household water purifiers. He continues to play a key role in the family business and overlooks functioning of IT, supply chain, manufacturing and customer service.
Speaking on the launch, Mr.Varun Gupta, Founder & CEO at Clicktable Technologies, said, “Both a restaurateur and a customer are aware of the glaring gaps in the restaurant service and customer communication chain. The very concept of Clicktable germinated when we observed that no player was trying to address this deficit, giving rise to a comprehensive platform that is quick, intuitive, and offers lucrative return-on-investment.We aim to provide restaurateurs across the country with scalable real-time solutions to optimize their businesses.”
The company, which currently operates with a team of 40 people, will launch its product in two phases.The first involves a business-facing interface, targeted at restaurants with a specific average cost of a meal. The second phase will see the launch of the consumer app with a target market comprising diners between the ages of 18 to 35 in large, urban cities. The restaurant app will allow businesses to manage their guestbook, reservations, wait lists and events & offers, whereas the consumer app will assist diners in searching for restaurants and making table reservations.The first phase would involve a business-facing interface, targeted towards restaurants. The second phase would target diners in the urban clusters.Relying on innovative table inventory management, intelligent algorithm-based adaptive systems, seamless two-way communication and automated wait list management, Clicktable’s novel problem-solving approach has several advantages over manual management practices. Improved customer flow, table inventory optimization, contingency management, automated queue management, enhanced customer satisfaction levels, detailed customer profiling, multilevel data view, better personalization, improved speed and efficiency are a few benefits that aid restaurateurs in optimizing their business delivery.Additionally, it will aid businesses in strategizing long-term and short-term decision making and will provide them with an improved return-on-investment.
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