Startup FindYogi is a Value comparison engine to make buying decisions easier


FindYogi is a product comparison engine that allows consumers to make better buying decisions based on intelligent comparison techniques and a value for money index. The value for money index allows consumers to know whether the product being bought is worth its price or not.

It quantifies the value for money with the FindYogi Index, a rating out of 5, which tells you if a product is worth buying at its current market price. It is completely automated feature that takes into account all the products, and their prices, of that particular category into account. While it does not currently account for brand perception and novelty of the product, the future will see it going on to cover these areas as well. IT also allows better and intelligent comparison of products possible by publishing a complete set of features and prices from different sellers. On FindYogi every product is quantified based on different features. It provides a Feature Score, a score out of 100, to every product. This is calculated taking into account all the specifications of the product as compared to maximum of that available in market. Currently Findyogi covers mobiles completely and has a partial coverage of tablets. More standard product categories will be soon added.

FindYogi was founded in October 2012 by Naman Sarawagi and Anil Bhat.

Naman Sarawagi– Has worked as product manager at 500 Startups funded ZipDial and Sequoia funded Freecharge. He was also the first employee at both these startups. He has been active in the Indian startup ecosystem for over 4 years now and is a regular contributor at various startup blogs.

Anil Bhat: He graduated from NIT K in 2006. He worked with Novell as software engineer for 2 years and then with Yahoo for over 4 years. He was last part of the anti-spam team at Yahoo before taking the entrepreneurial jump.


The most unique thing about FindYogi is that it is quantifying the value driven features of products as a means to help consumers make better buying decisions instead of focusing solely on price comparisons. In a couple of years FindYogi’s growth roadmap includes the following:

  1. Addition of more standard shopping categories
  2. Integrating more user friendly features.
  3. Evolving as the destination of choice to check everything the consumer needs to know before buying a product.

The revenue model is basically dependent upon an affiliate model for now. They are going to add more revenue streams in the coming future.

Geekopedia wishes Findyogi best of luck for future endeavours.

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One thought on “Startup FindYogi is a Value comparison engine to make buying decisions easier

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