Dealsnprice is a platform, which help consumers to compare prices, find best deals, coupons & earn cash back on their online purchases. The platform helps buyers overcome cognitive dissonance by creating a tech enabled “Savings” platform, which would help consumers to Spend Less & Save More. The platform concentrates on end-to-end savings for shoppers by offering price comparison for product such as Electronics, Mobiles and by offering deal and Coupons for Lifestyle and other categories with Cash back over and above on all transaction routed through the platform. It creates a unique price sensitivity matrix based on algorithms to send real time notification to consumers on price and deals based on individual shopper’s preference
Dealnprice went live in August 2014 and since then; the growth trajectory has been steady. Within a short span of time, the website grew to be a leader in its niche domain. The idea behind the inception of Dealnprice is the fact that shoppers in thriving market such as India has strong preference for digital technologies such as smart phones and social media, particularly for sourcing product information, price comparisons and purchasing. As personalized offers and recommendation backed with rewards attract shoppers the most, a comprehensive platform to provide these services was significant in the market. The website is developed with unique algorithm for price comparison and deals based on individual customer requirement.
The website offers ranges of comprehensive services to both consumers and vendors. For shoppers Dealsnprice offers price and product feature comparison, coupons and deals, Cash back on each transaction and exclusive referral programs. For merchants, the company is offering higher transaction value through optimized Pay Per Clicks, Social Media Marketing, Email Marketing, Display advertising and Re Marketing.
The startup is founded by Sumit Gupta and Nishit Dayal. Sumit is a B.Com From Kirorimal College, Delhi University and has masters from K.J Somaiya Institute of Management Studies & Research.He has more than 5 years of experience in Category Management, Merchandising & Product Development Portfolios. At Dealnprice he looks after Technology, Product Development & Business Development aspects. Nishit has pursued Bachelor of Science from Maharaja College, Rajasthan University and MBA from FMS IRM and Postgraduate diploma in Public relations from Bhartiya vidya Bhawan. He has worked in wide array of industries including FMCG, Apparels, Consumer Durables, IT & Telecom Industry with Biggies like Pidilite Industries, Arvind brands, Whirlpool, LG, Next Retail & Ibibo Group.At Dealsnprice he looks after Marketing & Client servicing aspects.
Keeping an eye on exponential growth of internet population of the nation and growing prospects of E-couponing and Cash Back Industry, Dealsnprice is set to expand its horizons. As usage of smart phones is rapidly increasing in India, the company will launch its mobile application to reach out for larger customer bases. It will foray into Mobile Marketing and App Download market shortly.It is looking for 4-x growth rate becoming the most trusted destination for consumers for E coupons and cash back.
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