MessageTheManager – Allowing businesses to receive feedback from their customers via SMS

Let’s say you had an amazing dinner at a restaurant, or maybe you did not like the service of the hotel where you stayed recently. No matter how your experience was, some of us would really like to talk to the manager about the service offered. With customer service now so essential for businesses there is a need for creating a one-to-one customer service tool; to make customers feel special, feel that their views will be heard.


Enter MessageTheManager. This is a unique anonymous feedback system connects the customers directly to businesses. It enables the Mangers to receive anonymous feedback from their customers by utilizing a device that just about everyone always has with them – a mobile phone. In effect it turns every mobile phone into a dual suggestion box and comment card. It enables customers to text their comments, feedback and suggestions directly to the manager of a business. Businesses can then resolve any complaints there and then and improve their offering off the back of the customer feedback that they receive.

Charles Cridland launched MessageTheManager in August 2013 after 6 months of planning and development work. He’s been involved in internet startups since 2006 when he launched a driveway rental website called YourParkingSpace which still operates successfully today. The company behind MessageTheManager is SparkNet Media Limited, based in Putney, London, and specialise in developing and running innovative businesses in a number of different sectors.

MessageTheManager is the only service in the UK that offers businesses a text message feedback facility. There’s no other way for businesses to get anonymous feedback from customers via text message. The most common businesses that use the service are restaurants, pubs, takeaway outlets and coffee shops. However, it’s also ideal for retail stores, gyms and hotels.

Over the next 12 months, the startup aims to sign up 1,000 businesses across the UK. Over that time they also would be launching in the US, Canada and Australia.

“Over the next 3 to 5 years the aim is to make the concept of text message feedback a mainstream feedback channel, the kind of thing that most businesses offer, in a similar way to how most businesses now have a presence on Twitter”, adds Charles

A subscription model is offered by this service. Businesses can subscribe on a rolling monthly basis, costing a reasonable £29 per month. When you join you’ll instantly be provided with pre-designed cards with your MessageTheManager number on them.

These cards can be left on tables for customers to see, added to their takeaway or shopping bags, or included along with the bill at the end of the meal. You can of course also include your MessageTheManager number on any new or existing signs or print-outs that you have.

So from now on there’s no need for customers to have a negative experience for long as you can instantly act on the feedback that they send you.

Try out this service here

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Curated Content from the Editorial Team of Geekopedia

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