Reelevant is the live email intelligence technology that analyzes the context of opening and the behavior of each recipient to deliver the message at the best time and display the most relevant content in real time. Email is the first marketing channel used to retain customers and generate revenue. Despite the new behavior of consumers towards email, mass mailing is still the main strategy used by marketers and there haven’t been any key innovations in the email marketing sector as a whole. Reelevant technology has been created in order to bring this inefficient mass mailing concept to an end. Their analysis is simple: each recipient is unique, so should be each email.
Reelevant was founded in 2015 when realizing companies were still sending the very same email to everyone on their list, no personalization whatsoever. So they decided to develop a technology allowing marketers to adapt their emails content to any data in real-time.This Paris based startup is founded by Anaïs Demaison & Vincent Martinet .
Reelevant can adapt a company’s emails to any data (contextual: location, weather, device, etc. ; external: website, CRM, API, etc.) after the emails have been sent. At each open of an email, the technology detects those data to modify the content in real-time and always display the most relevant and up-to-date content.
Some of the features of the Reelevant are as below :
- Live Content : You have your subscribers data, Reelevant have their context. Adapt the content of your emails to each opener’s context in real-time to increase the ROI of your campaigns.
- Right on Time :Deliver your emails at the best moment for each recipient.
- Live Analytics :Precisely measure the performances of your email campaigns with Live Analytics.
- Builder : Drag & drop modules, add elements, change styles and edit images to create beautiful emails in a few clicks.
Their goal is to offer a state-of-the-art technology enabling marketers to deliver a message that adapts in real time to each recipient, depending on their context and previous behaviors, and that is delivered at the most appropriate moment for each subscriber.