Perfecting your business’s online presence is something that should be on your agenda, as a good quality website will attract many new customers to your business. But you might be wondering what improvements you can make or what essentials should be included on your site as you update it. Here they are: if you want to have a winning website, be sure to include these essentials.
1. User-Friendly Navigation
The first and foremost thing you need to concern yourself with regarding your website is making it as user-friendly as possible. Is it attractive and is it easy to navigate? Don’t bury information under tabs and links – make it all easy to find for the average person browsing through your site. If needed, contract a web designer to evaluate and redesign your site so it better appeals to visitors. Make sure that contact forms and information are easily accessible, not confusing and not generic. Generic forms don’t tend to entice potential customers to contact you, nor do they create a sense of urgency about why they need your product or service.
Testimonials from real customers or clients are essential to put on your website because they immediately create an impression of trustworthiness and established professionalism on your part. Happy clients simply provide very good advertising for your business. Like this All About Eyes website, you can put testimonials front and center on your home page or landing page, or have a separate page completely dedicated to testimonials for potential customers to browse. A lot of modern webpages host rotating customer testimonials on their landing or home pages to create immediate interest in new visitors.
3. Content Marketing
If your business does not currently have a blog on its website, you should set one up. Posting new and unique content on your blog with regularity accomplishes several things: it demonstrates to customers that your company is knowledgeable about what you do, it provides them with interesting and useful information, and finally, the more content is posted the more likely it will be that someone stumbles upon your site. Optimize all content (as well as the other pages on your website) for SEO to make it more accessible in search engines.
Creating a solid and effective website for your business is not as difficult as it may sound, but there are definitely features you should include and maintain on your business website, including testimonials and a blog that delivers interesting content. So upgrade your online presence by including these essentials, and your Web presence will be all the stronger.