Social media marketing is the best form of internet marketing to achieve branding and marketing goals to boost up your reach and presence. A very common correlation is seen between the people and the social media marketing
People + message + Internet = social media marketing.
We give you 5 most powerful social media tools that brands use in order to make a strong presence among the people today.
Some of the powerful Social Media Tools:
Facebook : This site does not need any introduction as the majority of the people atleast use it once a day to check the latest updates, new photos uploaded by their friends, play games and what not through this popular online platform. Using this platform one can create a page for the marketing and branding and go one step ahead by gathering ‘likes’ and shares on the content shared relevant to the company’s product and service on the page.
Twitter: 140 characters micro blogging platform is best when one thinks to disseminate the information in the fastest and quick way. The ‘retweets’ and ‘mentions’ helps one to check the acceptability of the brand and the number of people following, which indeed are helpful to reach to a larger and a global public in real time.
Real time Information dissemination
StumbleUpon : This is also one of the powerful tools that can bring a considerable traffic to ones site. It is a form of web search engine that finds and recommends web content to its users. It allows user to discover and rate Web pages, photos, and videos that are personalized to their tastes and interests. The more the users rate a particular webpage more is the virality and the acceptance among people.
Boost Page Rank
Linkedin: The companies can create professional profiles for their business to build a network with other people who are sharing the same business or interest on LinkedIn. Company pages can be created to promote the product and service. Linkedin groups is one of the best feature of linkedin.com to create network among similar people or business.
To target potential clients
GooglePlus: Being the product from the google itself has the potential to cater to the growing business needs with its feature of creating business pages, share & rank content, variety of sharing option and the personalized circles. GooglePlus is growing steadily. With the search giant at your side, your social media content is already indexed and readily seen on search pages. You definitely need to give this one a try.
Search Engine Optimization (SEO)
Circles (allow users to group followers in specific categories)
Hangouts (Can hold Video talk session)
Social Media is evolving and the businesses need to take the advantage of this money-less marketing especially the small businesses that struggle a lot in marketing. Businesses need to keep in mind the present generation that are glued to one or the other social network to leverage their offerings.
With continuous technological advances in social media it needs to be used in an effective and efficient manner to get the maximum out of these social medial tools.
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