Mobile usage has overtaken desktop usage. Mobile searches have also surpassed desktop searches according to this survey. Smartphone adoption and its usage are growing rapidly across the globe. Mobile is a next big thing. Businesses who ignore the mobile trend will find hard to catch up with the competition for years to come.Do you want to experience fast growth and immediate success for your business? Then you need to get something new on the table!The business environment is very dynamic. Businesses can do well following tried and tested principles. But in a competitive environment, they need unique, innovative, cool ideas to make customers happy and connected to the brand.More and more organizations are recognizing the business benefits of mobile and are taking on a mobile development project for their business.
Today, millions of businesses around the world utilizes the power of mobile apps to solve problems facing in today’s arena. The mobile application can help businesses across different industries to track assets , monitor supply chain on real time basis. It also helps then in data in-efficiencies, streamline business process, inconsistent work patterns, or a lack of accountability in the organization.
What industries can benefit from mobile apps?
Companies across wide range of industries are taking advantage of mobile apps:
How can a mobile application be useful?
Mobile apps can be used for wide range of activities:
- Inventory management, price checks
- Vehicle Tracking , GPS tracking, Fleet Management
- Origination task management
- Customer Services
- On-demand data aggregation & Analysis
Customer services is an important part of the businesses. Businesses often struggle to keep conversation going with customers. With mobile app you can manage customer more efficiently and effectively. You can instantly connect with your customer via mobile app 24 x 7. 30% of customers expect a response within 30 minutes , and 42% expect a response within 60 minutes. To meet those demand consistently you need to be able to quickly identify & resolve customer services. With mobile app you can integrate social channels and get it done very quickly. Latest news and product updates can be sent via push notifications. Customer can also generate support ticket via app which can directly be troubleshoot by team.
By following user-centric approach to solving the problem in a mobile-first way may require a lot of brain storming with your team, but it will be worth in the end.
2.Managing Supply Chain
Companies often struggle with supply chain issue in a value chain. Due to issues with supply chain they affect their margins on a top line. Mobile apps companies can manage the issue with much more agility. Overall business efficiency can be improved by the mobility .
Many businesses often struggle with data mining and management. They have wealth of data store with them but they don’t know how to convert that data to get meaningful information about their business. Mobile app can help overcome this issue. You can automate & mobilize the data and generate actionable reports. Why not create a mobile app for your business that can alert you via with data focused regular analytics. Mobile app can merge entire workflow into automatic process , you will get a on-demand detailed analytics of the website.
4.Where is Mark?
Most business often faces problem in handing their delivery boys and sub ordinates. You know Mark’s always late on his delivery routes, he never picks up the phone either. With mobile app you might not ever have to wonder again about whereabouts of Mark. Mobile app you can lay out his daily schedule and monitor his progress through each stop in real time basis. You can get more information about travel speed, traffic, weather etc.
Small and medium business often struggles with brand building. Mobile apps can help you build your brand and cement your online presence among your competitors. The mobile app can drive sales and keeps customer engagement intact. You need to create an app that your customer find it useful and engaging. Mobile app promotion can further help you be in the eyes of the customers.
6.New Revenue Stream
It is not easy to find a new revenue stream for businesses. The mobile app can help you gather new streams in a way that it can interact with your customers and generate more revenue. Apps can provide regular updates to your customers about your product or services. You can easily add eCommerce capabilities to increase sales for customers and channel partners.
Feedback are always important to improve your business. Most businesses struggle to collect quantitative data from customers, partners, associates, employee. The mobile app can help you gather data from online reviews sites, social media, and other sources.
If you are looking to build a mobile app, start finding a problem that you would like to solve in a mobile-first way. That’s the main difference between the good app(solves a problem) and great app (solves problem in a mobile first-way). You need to follow user-centric approach while designing the app.