7 online marketing trends that will dominate 2018
The awareness of technology and its benefits have increased a lot. There was a time when people were not influenced by technology much, but nowadays life has become merely impossible without the use of modern gadgets and techniques. The use of modern tools and tricks has benefited the field of marketing to a great degree. Along with that, there are many reasons for a person with marketing as a profession to introduce technology. They not only increase your efficiency level but also decrease your workload.
When it comes to business, time is one of the most important aspects. You must manage the time accurately to be good at the work. In the profession of marketing, you must be very quick and agile with your work so that you can attain maximum number of clients. There are seven basic reasons that explain why you need a digital online marketing strategy in 2018 and in which way these trends will rule 2018:
1- Live Chat
Live chat is a must-have tool for your business. The biggest live chat benefits include the increase in sales, efficiency, and improvement in customer service and loyalty, customer convenience, proactive outreach; reduce expenses, faster solution to problems, competitive advantages, and reports and analytics.
2- Influencer marketing
It is a type of marketing that focuses on one particular thing and uses the key leaders to drive your brand’s objective to the outer, larger market. In the influencer marketing, you hire and pay the influencers to get out the word for you in the market so that you get the consumer instead of marketing directly to a large group.
3- Logical and mathematical facts
A client is very impressed with a deal having facts and figures. In the case, you perform a manual marketing strategy; it would vary from your experience and examples rather than expert advice and facts.
4- Artificial Intelligence
It is the talk of the town, and almost every person in the field of marketing is willing to adopt this feature as it helps him in many regards and also increases the efficiency and accuracy of his work. Online stores are focusing on how to turn their predictive analytics into actionable solutions.
5- VR and AR
They got to make themselves known by a wide public, bringing about a confrontation that led to a better definition of their roles. While VR has proven to be the evolution of gaming, AR has found its way in communication and marketing. With the new AR features on the iPhone X (and 8), you can expect a lot more AR related content being generated, and consumed, in 2018.
6- Voice search for SEO
Voice search queries will push SEOs to focus on even longer long-tail keywords and create content specific to the needs of spoken searches. It also marks featured snippets as some of the hottest real estates on the SERP because this bit of information is often read aloud by the Google virtual assistant.
7- Projectors
A projector is very common in online marketing. A bright and large display can be very attractive to impress a client. It is something that catches your eye on the first look. Consider this a key to video marketing. Here is a link if you want to know more about it. I hope it helps.
Shawn Marshall
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- 7 online marketing trends that will dominate 2018 - March 1, 2018
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