Growing Your Site Through Outreach Link Building

June 27, 2018 Geekopedia 0 Comment Boost, Building, Content, google, Link, Outreach, Page Rank, Search Ranking, SEO, site

Outreach link building is considered to be one of the most effective forms of boosting your website’s search engine optimization, albeit one of the more daunting ones. The mechanism behind outreach link building is relatively simple: a link from a high-ranking authority site to yours will increase your search ranking. This is because Google algorithms assume that high-ranking sites will be more likely to link to quality and relevant sites.

So, to build links, you have to get your link on a website with a high PageRank. There are a few ways to do this, but first, you have to take care of a few things on your own website or blog.

Create High-quality Content

The first step of link building is to create high-quality and compelling content that you can link to. If you do not have existing content, start things off by writing an exhaustive article on the topic that you are an expert in. Include all elements that you have at your disposal to boost the content’s search ranking as much as you can. Make sure that you include alt-texts and titles for images, meta information, and targeted keywords.

Link Building Tactics

The next step is earning links through outreach. Make a list of 10 high-ranking blogs with lots of followers. Contact the authors and ask them if you can write a guest article on their blog. If they give you the green light, create a guest article that is relevant to your product or service and include the link to the blog post that you created in the first step. You can also include links to other articles, keywords, and visual elements. Make sure that the guest article is congruent with the style of the rest of the blog.

Contacting these authors and asking them for the opportunity to write them a guest post is difficult. You may have to build a relationship with them first. If you don’t want to go through all the trouble, you can consider other tactics like asking experts or influencers to contribute to your content. Because they contributed, they may post a link to your blog on their high-ranking platform.

You can also create an infographic that contains a link to the blog that you created in the first step. Publishing this link on a high-ranking infographic publishing site is also a form of link building that can boost your search ranking.

Outreach

Link building is not a strategy that you can really successfully implement in isolation from the rest of the world. Try to identify influencers in your industry and make contact with them. If you can provide them with something valuable that they can use in their businesses, try to do so and make friends with them. This will make them more likely to contribute to your blogs or participate in things like podcasts. They will also be more inclined to ask you for guest blogs.

The Benefit of Outreach Link Building

Many bloggers make the mistake of solely focusing on social media as a source of traffic when they should be focusing on search engine optimization. When you are throwing everything at SEO, your traffic from search engines can dwarf the numbers you get from social media.

If you don’t consider outreach link building as a marketing strategy for boosting your rankings and traffic, you are effectively saying no thank you to what can potentially be a massive traffic source. It is important to remember that outreach link building is a long-term marketing strategy. It’s not a quick fix for low traffic levels.

The good news is that eventually, your ranking will improve with this strategy, your traffic from searches will increase, and your sales will skyrocket. This is because your links to other sites will stay there and work to increase your ranking. When you’ve done the work you can go on to build more links.