Ideas to Use Customer Data for Creating Highly Converting Blog Content
If your blog is stuck on low conversion rates, you have to use customer data to create highly converting blog content. Since working with user data can often feel overwhelming, in this post, we’ve covered some ideas on using it to the benefit of your blog.
Identify Historically Well-Performing Posts and See How They Add Value to the Customer
A great way to put customer data to work is to identify which posts have done well in the past and use the insights you get from them to create blog posts that give value to the customer. Blog posts with a great track record reveal what kind of content your customers value the most.
This will help you determine future post topics. You can even link those new posts to your best-performing content and add value to them. That way, you’ll be one step closer to a highly converting blog. Historically well-performing posts also show you the structural qualities of the posts that your customers value. When you can pinpoint what structural qualities your top-performing posts share, you can integrate them into your future posts. This will increase the user experience of your blog and have a positive impact on conversions.
A study by Medium has revealed the importance of learning blog structure specifics. They compared the best-performing posts and found that the ideal length is 1600 words or 7 minutes to read. Additionally, posts with calls-to-action received 25% more recommendations. When you identify well-performing posts and understand what they do to add value to the customer, you can create content that resonates.
Use Google Analytics Insights and Google Trends to Address Topics Interesting to Your Demographic
Google Analytics and Google Trends are outstanding tools for zeroing in on topics that interest your target demographic — although nowadays, you can even delegate that task to AI solutions. You should use Google Analytics because it shows you how particular topics perform in terms of conversion and ranking. Since certain topics rank and convert better than others, they are an essential part of your future blog content. Including them is obligatory if you want to increase your blog’s conversion rate. That’s why Google Analytics should be your go-to tool. Google Trends are a key tool that makes niche keyword research easy. Using this tool, you can search for broad niche topics and understand which of them are trending. The insights from Google Trends will help you understand which keywords you should then research. This way, the topics you pick will have the most potential for conversion. For example, if the data from Google Analytics shows your board niche topic posts rank higher and achieve more engagement from your demographics than highly specialized BOFU content, you should focus on those topics instead of very specific, in-depth ones. If you want your blog topics to cover things that capture the interest of your demographics, you’ll use Google Topics and Google Analytics.
Use the Google Analytics Site Search Terms Function to See What Users Look for on Your Site
You have to use the Google Analytics site search terms function to understand what your users look for when they’re on the site. The site search terms function is important because it shows you specific topics that users are looking for when they search on a blog. This ensures that your blog’s search results will deliver more content that they will engage with. If your blog’s search function is optimized, users will come back to your blog when they need an answer on similar topics. Using this approach builds your chances of attracting new visitors via Google’s search engine. If your blog’s site search is optimized, it will improve its overall ranking in the search results. To make this happen, you must start using Google Analytics’ site search terms function in conjunction with a great SEO blog strategy. Neil Patel’s study has found that the quality and value of the blog posts on a website is one of the 3 major SEO factors that attract website visits. When you understand what your users are looking for and use that to write user-centered blog posts, your SEO will get a boost. To identify what users are searching, use the site search terms function. Using this feature on Google Analytics is great for understanding what your users are searching for on the site.
Look at Trends and Address Seasonal Content
A great way to create highly converting blog content is to look at trends around seasonal content. You should research the holiday trends and offer blog content that addresses them directly. Specific holidays are a great opportunity for your blog posts to achieve high conversions. To write great holiday-specific posts, you first need to do deep research at what’s trending during the season and write a high-quality piece on it. Capturing customers with seasonal blog content is a great way to score long-term customers and readers. A great conversion experience can turn a one-time user into a loyal customer. If your blog post offers great, valuable advice, the user is more likely to go to it again during the next season. According to data from Adobe Analytics, US online shopping over the holidays in 2020 grew 32.2% compared to 2019. This is an amazing opportunity for blog posts to cover trending topics, recommend products and achieve conversions. That’s why it’s important for blogs to address seasonal content and turn visitors into buyers. If you want to create highly converting blog content, it should complement holiday seasons that drive sales.
Conclusion
Working with high volumes of user-generated data always feels scary at first. However, look at it as an essential tool that gives you focus on which topics you should cover and how you can transform your blog into a high-converting machine. If you follow the tips we gave you, you’ll be able to turn your user data to get clarity and pinpoint what content works best for converting your readers.
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Heather Redding
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