You’re Missing a Lot: 10 Content Marketing Hacks You Aren’t Leveraging (But You Should)

January 10, 2019December 18, 2019 Geekopedia 0 Comment Analytics, Content, Engine, google, Hosting, Keyword, marketing, online, Search, SEO, social media, Strategy, Target, Website

Content marketing is one of the driving forces of the internet, today. Online content literally creates the user experience. It is what engages visitors of a web page and keeps them scrolling and reading on. Successful content marketing begins, first, with great, original, engaging content. Content on a website, whether in the text, image, video or another form, should be interesting, informative, and entertaining for visitors. No one wants to engage with low-quality, useless content on a website. Therefore, content that misses the mark will probably be passed up, not shared, and will likely fail to make any conversions. Once your website’s content is of a certain quality standard, it’s time for the marketing side of things. This is where running a successful website gets tricky, however, with the following hacks, you can make your content marketing strategy a breeze. These are 10 content marketing hacks you probably aren’t leveraging, though you should.

Go Deeper

The first hack is by far the simplest, harking back to content production. Longer written content is almost always better for search engine optimization (SEO) efforts. Deeper content shows both Google and human users that your content is in-depth and more knowledgeable than most. Digital marketers advise content creators to keep to an average length of around 2,400 words. This is the length of most pieces of extremely viral content. As an effective content marketing hack, you should always go deeper with your content, and extend it in a useful, engaging way for both users and search engines. This is no excuse for redundancy or an abundance of filler words, however. Every extension of your content should match that same, high quality you set for your content.

Scheduling Content

By using a dedicated content calendar, you can better keep up with the content you plan on sharing to your website throughout the year. You can visualize how, where, and when your content will be posted. Furthermore, all members of your content marketing team will be able to work around what has already been planned for and established. As an organizational tool, a content calendar is indispensable, and the benefits it brings will help make your content marketing strategy stronger and more fluid.

Recurring Engagements

After generating a fair amount of leads, you still need to convert those leads to sales by using your content as leverage. Not everyone will immediately trust your brand upon reading all of your killer content. You should implement a multi-touch approach to content, running campaigns that regularly connect with your leads until a trusting relationship has been formed and sales are, therefore, made.

Diversifying Outreach

Distributing your content is best achieved from a diverse standpoint. On average, most B2B (business-to-business) marketers use roughly 13 different marketing techniques to distribute content. Streamlining only one form of content through only one channel, for instance, won’t generate much traffic for your site. You should integrate different types of content, including text, images, and videos, and share them through a variety of different channels. Every piece of content and the channel through which it is shared is different. For example, Instagram is great for sharing images, while YouTube is the undisputed king of video hosting websites. Likewise, newer social media platforms, like Snapchat, are great for reaching younger audiences, while sites like Twitter, Facebook, and Reddit are excellent for targeting more mature age groups. As for B2B content marketing, LinkedIn seems to be one of the best bets for reaching other businesses. Try them all out and see what works best for your specific content and marketing strategy. Everyone has a different experience with various channels regarding their respective content marketing strategy.

Consistency

Posting consistent content is important for any content marketing strategy. While you should never spam your audience with repetitive content each and every day, as they will only grow annoyed and cease following your site, you should, however, post on a regular basis, without losing any of quality in your content. You can help curate a particular style and tone by using a style sheet, which your content creators can refer to in order to keep a specific character within your content, across all pages and types of content hosted. Consistency helps build your brand reputation and online authority.

Optimize and Analyze

If you aren’t implementing search engine optimization practices in your content marketing strategy, you’ve already cut yourself off at the knees. Your content should include a number of relevant keywords, while your pages should include detailed meta descriptions. After proper search engine optimization is in place, you should keep up with your analytic data by using tools like Google Analytics. To learn more about search engine optimization in relation to content marketing, you can read more here.

Audience Segmentation

Segmenting your audience is a great way to further reach them and even draw in new audience visitors. By separating your audience into categories based on demographics, you can target them more efficiently and effectively. The content you share to a certain demographic can be tailor-made for that specific customer base.

Integrate Call-to-action Buttons

Making it easier for your leads to convert themselves into sales is a good idea. By displaying easily accessible buttons, potential customers can accomplish your call-to-action with ease, as it will be a literal click of a button. Buttons like “buy now,” and “learn more” are common amongst sites like Amazon and eBay, which see thousands of conversions, if not millions, per day.

Guest Posting

Recruiting the help of a guest blogger is an effective method of adding diverse content to your website or blog. Alternatively, providing guest posts for other websites or blogs will likely increase your reach, online authority, and build upon your network of backlinks.

Conclusion

Every content marketing strategy is made up of a variety of different practices, all working together to reach the common goal of success: generating leads and converting them into sales. Content marketers often overlook some of the most obvious hacks when it comes to running campaigns and designing content marketing strategies. With these 10 content marketing hacks, you’ll be sure to reach a new level of brand awareness and customer outreach.