Guide to build and grow an app business
Mobile apps have become the most essential requirement of businesses. Websites are a thing of the past now and no longer roost in the app frantic mobile market. Every year the app business gains momentum as a strong economic force with the revenue and app usage increasing rapidly.
According to statistical reports, app usage has increased to 63% of consumer’s time, while the global app revenue has come to $41.1 US dollars. Millions of apps are launched on regular routine, there’s an app for everyone and every purpose. Apps have replaced websites in different cases of entertainment and information.
The stats mentioned above indicate how one can benefit from the app business with the right approach and investment. If the app for your business gains even a certain degree of popularity-you will achieve a steady source of income and also gain other perspectives of the business as brand recognition, advertisement revenue etc.
Generally, it is believed that building an app requires hard core technical knowledge and therefore it becomes technically impossible to create one. However, it is important to know that for developing an app you will need just the right methods and tools, and you can successfully develop an app of your own.
However, to build and grow an app business needs more than just the knowledge. Developing an app, getting the app featured, marketing, consolidation, and meeting the insane competition in market needs expertise and experience of app development. In such cases, you can always consult an outside service provider such as VeztekUSA to presume a smooth mobile app development process.
If you want to take things on your own than here’s a list of steps that become necessary in building and growing an app business:
How to Take a Start
The idea can only spark once it’s developed. As mentioned above, unless you have the right resources for app development, you will need to take assistance of outside Vendor Company or a developer. Do keep your estimates locked down to a fixed cost; you will need a developer with expertise in UI/UX.
You can take a look at the design specs of the platform you are developing the app for; moreover also consider the experience of development companies for help. Choose your platform; whether iOS or Android.
Pick Your Design
Keep the layout and design of the app in mind and choose what seems to be visually attractive and appealing. The first glance of the app makes the difference for the youth. Keep design as the first priority and functionality as the second priority.
The initial expression is very important for an app to last longer, at least for the first go. An app with aesthetical layout and transparent usability will gain attraction. Keep it simple but attractive!
Choose Your Niche Wisely
The app market is vast and insanely competitive, so a lot can be said and still it can go unpredictable. The app you’re about to develop doesn’t have to be based on the already existing popular subject, niche, or crowd-but this is one way to stand out amongst the others.
Stick to the same idea you have but overcome the failures of the existing app, or come with the aim of providing a feature that no other app offers.
Optimize your App for the App Stores
In order to optimize the app and boost its ranking on search engines, you should use the app description as well for keyword integration. Apply keyword integration to the title as well. The main objective is to rank for popular but keeping it unique and medium search volume keywords in title and description.
Launch App Earlier
Along with developing the app you are also working on the marketing strategies as well-it’s mostly taken as the last step, yet it is the main. It is of high importance to release the app earlier to gain attraction of investors.
When it’s “Perfect” it becomes the Enemy of Done
Let the main features of the app take a launch and invest your effort in getting a community of users to rally for the app. You will get invaluable information about the users who are interested in your app, what they like or dislike in your app, and which features will need to stay and expand and which will need to drop out.
Market the App like You Should
Promoting the app becomes that one main step where most of the development projects fail as this takes a big part of the budget. If you want your game to be long term than the efforts should show.
Promote the app via review sites
Most app development projects probably end up needing a bigger budget to build and promote your app than originally forecast. The last but not the least importance goes to your act of promoting the app with your business cards, networking, brochures, and a place to actually speak about your app.
Conclusion:
Remember to take each and every step of your app development serious and important. The user base is going to be the most important factor for selling your app and there is no better way to market the app but the word of mouth. Try capturing the users with the top selling strategies such as, offering a free version to start with etc. The app ecosystem might have become very competitive but there will always be room a different and a cheaper product.
Sani Abdul
Latest posts by Sani Abdul (see all)
- Guide to build and grow an app business - August 17, 2016
