What is Quality Data and its Key Benefits

When competing in a data-driven world, it is really important to optimise data and use advanced tools to achieve the same, especially when the size of the database is massive. In case you are a business that employs data and uses it for analytics now and then, you must definitely be aware of data cleansing. If not, this blog is here to make you aware of the concept of quality data and how you can optimise your business database. 

Components of Quality Data 

If you want to assess your database to check its quality, you must look for the following characteristics:

1. Validity: This data quality dimension refers to information that does not fit into a specific format or does not follow defined business constraints or rules.

2. Consistency: When the same data is stored in multiple places, the information across the entire organisation must match. 

3. Accuracy: The origin or source of data must be authenticated and verified at the entry level to ensure the information is close to true values. 

4. Completeness: The database should fulfil the expectations of comprehensive information. All requisite data must be mentioned fully and correctly. 

5. Uniformity: Every data entry must be unique and not duplicated. This will ensure that the database is clean and accurate, not cluttered.   

Data Cleansing and Its Benefits

Data cleansing is the process of data optimization, i.e., eliminating duplicate, incorrect, corrupted, or inconsistent records from a dataset. This is done in order to make the most efficient use of your database for analytics, sales leads, etc. 

Manually correcting your database can be a daunting task. But not anymore, as several data cleansing services are available that automate the process and continuously run a continuous data hygiene check. So, you can outsource this function to an entity that holds expertise in this field. 

Data cleansing is essential for business, and here is why you must consider investing in such services. 

1. It reduces the cost of errors by streamlining your data and making it more advantageous and functional. 
2. It improves efficiency and productivity by saving time of manual correction and optimising the resources. 
3. Make better and informed business decisions that are fruitful for your organisation. This further helps in increasing the revenue of the firm. 

Which is the Best Data Cleansing Tool?

Elevate your data cleansing strategy by outsourcing this important business function to a skilled and reliable leader. The best data cleansing services are offered by Dun & Bradstreet through its tool called D&B Optimizer. Its interface seamlessly integrates into your salesforce systems to help you cleanse data. Further, it provides data analytics and visualisations to assist your business in conducting quicker analysis. So, obtain direct access to quality data in real-time whenever and wherever you want at your fingertips with D&B Optimizer.

Final Thoughts

An extensive database with a lot of inaccurate information can eventually overwhelm you to the point where you can’t even work. To avoid such scenarios, it is better to cleanse data regularly through data cleansing services. You can make use of D&B Optimizer to simplify and ease out this business function by signing up on its official website.