Six Simple Steps to Design Your Logo

Do you have working in progress business already?  Or you are creating slowly establishing the foundation of your business to come into reality?  Whichever it may be, you have what it takes to make the company grow and stand-in in the industry.  So, create a stunning logo because you are ready to take another fold towards your business.

A business logo gives a pivotal impression to the customers.  It has an impact on them which makes it remarkable in their minds because this is the brand’s visual identity.  Making a logo requires not only skills in virtual editing but demands creative imagination, critical thinking, and strategic planning.  You cannot merely sit down then create a logo after 20 minutes after watching a series of movie trailers.

Make sure that as you dwell into making your business logo, you follow these simple steps ensure the clarity and effectivity of your visual business identity.

1.    Collect inspiring design

Before you start designing your own, take a look first to the logos from successful brands.  By doing this, you can get ideas on what could be the possible design you could have.  Make yourself inspire by the plans they have in the industry.   Pay attention to the patterns that made the brand stand out.  If you are not yet satisfied with the designs of different brands, make an intensified research in other creative sites then expand your knowledge about specific configurations.

When you get to see ideas that boost your enthusiasm, keep it.  And later when you have gathered all of the ideas you have, you can slowly pick what bests for your brand.

2.    Choose a style

Before choosing your design style, think first on the right aesthetic for your brand.  Make sure that you have picked the best that fit your audience and product.  Do not select style according to trend because sooner it will fade away.  Here is some of the meaning with the tendency you might probably pick:

–    Retro or vintage.  It abruptly reminds anyone of the past, most likely, it arouses nostalgia.  It tells people that history is essential for the owner and thus, whatever product you sell is right.

–    Classic.  It can help you reach a broader audience.  The design’s simplicity does not venture to a colorful graphics and all. But it will tell people that the brand has reliability and humility.

–    Modern and minimalist.  It speaks coolness and emphasis.  It implies that what matters most is what only counts.  No more, no less.

3.    Connect the style to colors

As you pick the design style, choose a proper color because it will give meaning towards the logo.   Any color has an attachment to specific ideas and emotion, so you need to learn first the purpose of color before choosing it.  Of course, one color is not a requirement in making a logo, you can combine colors if you wanted to, but you need to make that the colors you pick are complementary with each other.

4.    Decide the text appropriateness

Since you are done with the connection of your design style and the color, pick a font that is appropriate to the first two things mentioned above and the business you have.  If you wanted your logo to employ a timeless, classic, and high-end, choose serif fonts.  If you wish to have a perfect for a modern and clean look, san serif fonts best fit you.  If you are looking for a cursive handwriting type, get script fonts.  And lastly, if you wanted it to be a decorative appearance, have display fonts.

5.    Combine the design elements

The steps mentioned above should be followed correctly so that on this fifth step, it is easier for you to critique the element that deviates the purpose of your logo design.  And to evaluate the outcome of your plan, you need to work with your designer already and communicate the details and emphasis you would want to instruct.  Make sure to give your designer information about your company so that they can jive into your plans.

6.    Get feedback

You need to expect that what you plan in mind might be different in what the virtual editor could offer. Or, it might be that your sketch is achieved, but it may not have an impact on the public.  So as much as you are done with the logo, ask feedbacks from your colleagues, possible customer, friends, or business partners to help you improve the design if necessary.

Takeaway

Since everyone wishes to have a growing business, you need to realize that branding through an effective business logo will make customers return towards buying your product.  The specified steps above will help you choose what bests for your business identity. Always consider the elements and steps given above to coincide with each other. Consider everything in making you logo especially if used during laser cut metal signs.

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