Lingerie Brand, Clovia Launches New Series of Swimwear for Women in India

May 4, 2016May 5, 2016 BusinessWire India 0 Comment Clovia, Indian Startups, Lingerie

Clovia, India’s fastest growing lingerie brand has launched their Brand New Collection of young vibrant swimwear and beach accessories. The newly launched collection with its handmade crochet, neoprene, and fade-resistant fabrics is attempting to reimagine the idea of a bathing suit. It comprises of one-piece, bikini, frock style, maillots (one-piece swimwear that’s high-cut on the hips) and fancy cover-ups (like chiffon sarongs and crochet kaftan).

The collection includes over 130 different products, which are delicately crafted from polyamide material to ensure elasticity, flexibility and longevity. Most of the swim wears are lined with mesh, so that the fabric doesn’t stick to the body making the wearer uncomfortable. Some of the one piece swim wears are lined with powernet with shaping properties to create perfect silhouettes.

Talking about the new product range, Neha Kant, founder of Clovia said, “The swimwear industry in India is at a very nascent stage and we see a great potential for growth in this segment. With our swimwear collection we have tried to keep in mind two different needs. Many of our customers requested for swimwear that is high on coverage to allow them to feel comfortable in public pools. A part of our range does just that with boy-shorts cut on legs and high necklines. Other than this, we have a high-fashion range of bikinis and tankinis where we have worked with bright colour blocks, prints as well as embellishments this season.”

The Collection Highlights

The Clovia Swimwear collection flaunts designs that range from abstract monochrome geometric print with beautifully bold accents, opulent kaleidoscope print, contrasting stripes and trims coupled with low plunging neckline and powernet lined cups making it absorbent. It hosts designs for every occasion – whether you want a tropical bikini for a perfect for a day at the beach or Monokini which covers you up for the community pool in your apartment block or a Sporty but stylish bikini for a perfect holiday on beaches or add glamour to your pool party with your besties with a 2-piece boy-short design.

Mix and Match for the perfect look

Providing consumers with an option to create “their” perfect look the collection has select Bikini and Monokinis which come with cover-ups such as georgette tops, tank top and shorts, chiffon shrugs and ruffled skirts.

Covering up was never so much fun!

The Beachwear collection also comprises of fancy cover-up kaftans and Sarongs with blues, neons, burnt orange and whites giving it a distinctly bohemian feel. Crafted from delicate crochet, chiffon and soft cotton, the cover-ups flaunt lightweight designs and decorative trim ensuring loose, fluid silhouette.

Priced between Rs. 1200/- to Rs. 2100/ the collection is reflective of the research and understanding that Clovia has undertaken to develop products especially for the Indian women.

About Clovia

Clovia is India’s premier lingerie and sleepwear brand backed by Ivy Cap Ventures and Zurich-based Mountain Partners AG. The company designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear.

At Clovia, highly skilled designers, fashion experts create exquisite, playful and designer inner wear ranging from bras, briefs, shape-wear to nightwear. Sophisticated, sharp and suave, contrasted with flirty, fun and bold prints, and in keeping with international designs and styles, Clovia wants to redefine the Indian lingerie market, and help customers choose beyond standard cuts, shapes and colours. The company’s mantra is – lingerie is a critical part of your wardrobe and it doesn’t need to be drab and boring. The company has been growing at an impressive 100% every quarter and is currently shipping over 250,000 units monthly.

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