Brand Ambassador Program – What to Expect from the Right Company
Brand ambassadors play a vital role in building a solid identity for companies. These ambassadors help organizations to reach their
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Branding
Top 7 Business Problems that mobile app can solve
Mobile usage has overtaken desktop usage. Mobile searches have also surpassed desktop searches according to this survey. Smartphone adoption and its usage are
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How to Generate Leads With Quizzes
In today’s digitally-driven age, more and more businesses are utilizing blogs, videos, social media and other traditional, yet effective forms
Read moreMaking Your Business Work Online
It is no longer optional. In the modern world, you need an online presence. This can be something as simple
Read more7 Branding Lessons From David Ogilvy
Known as the Father of Advertising, David Ogilvy left us valuable lessons on advertising, which we can apply in other aspects of as well. He also provided marketers a guide for ethical practices as someone who preferred “soft-selling” from focusing entirely on convincing to the market to buy what is being promoted.
Read moreTrends in Social Media Marketing in India for 2013
Ernst and Young (EY) recently launched the a report on trends in social media marketing in India. They went to about 50 companies across the country to understand how are marketers and digital agencies leveraging social media. While most of these companies are mid to large size, it throws up some interesting insights
Read more6 Secrets to Building a Better Brand
Brand-building isn’t just a marketing function, it’s an art. Whether you’re starting a new business or just trying to re-brand an established one you know that solidifying your brand in customers’ minds is a difficult thing to do. Here are some secrets to building a better brand you can’t ignore if you’re in it for the long haul…
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