How to Generate Leads With Quizzes
In today’s digitally-driven age, more and more businesses are utilizing blogs, videos, social media and other traditional, yet effective forms of content marketing to drive more traffic and boost sales. But not many companies and marketers understand and utilize quizzes to generate leads.
The popularity of Lead Quizzes have Risen
Quizzes, also known as lead quizzes or quiz leads in the industry, have become more prevalent these days. You probably witnessed it yourself as various quizzes are frequently popping up in your Facebook or Twitter feed, or in your email inbox. Some of these quizzes may seem silly or ineffectual, but quizzes are more than that. In fact, quizzes have become so important for content marketing purposes, at least effectively, you’re losing out on potential leads, customer engagement, sales, and growth.
Why Use Lead Quizzes?
By implementing quizzes in your marketing strategy you can draw more organic traffic to your online platforms. You see consumers are accustomed to just surfing the website and only pay attention to content they find interesting or seem distinctive. Quizzes have both of these characteristics, so people are drawn to them naturally.
Most of these quizzes are marketing-centric, and in addition to that, marketers have also designed them to be engaging and entertaining. You need to have active engagement from you potential leads as it creates more value for your business rather than passive browsing and skimming. Studies have found that consumers want to be involved in the products and services they use and willing to share in their experiences instead of being defined as mere observers.
Quizzes are a simple, compelling, and cost-effective to promote your business and allow consumers to engage actively and share their experiences. This will not only boost your leads but also increase conversions and brand loyalty.
Generate Leads with Quizzes
If you aren’t familiar with quizzes or how to generate leads with quizzes; don’t fret, we’ll have you up to speed in no time.
Quiz Titles
This is the most important component of quiz creation. The name or title of the quiz should be interesting and enticing. This doesn’t only apply for quizzes, it is imperative for every area of content marketing. Readers will only go through a particular content if they find the title appealing or will give them some value.
The quiz or quizzes should instill a sense of challenge or opportunity to your audience. Phrase titles as questions. The titles should be simple, not overly complex, but they should be able to invoke interest n and appeal to your readers on a personal and emotional level. You can also create quiz titles that compare users to celebrities or famous characters. You can also create quiz titles like, “What Is Your Dream Job?” or “What Type of Personality You Have? “, as these encourage readers to reveal their inherent or hidden aspects of themselves.
Tone and Structure
When you’re designing quizzes, frame them as conversations. Think of quizzes as a gateway to start a conversation with your readers. Keep the language and style of the quizzes simple, concise, fun and casual. The spectrum of your quizzes should be broad and be able to establish a connection with a diverse audience.
Avoid questions and obscure references that won’t be understood by most readers. Create quizzes that can be completed within a couple minutes or has only 8-12 questions. Anything longer than that will likely bore your audience, and you don’t want that.
Branding
Your quizzes should highlight your brand’s personality. Your quizzes should be engaging and entertaining to your audience. Don’t use quizzes which looks like you’re marketing or selling something to people.
Formatting
Your readers should be able to navigate through the quizzes easily. So pay attention to the formatting and navigation. Quizzes are meant to be fun, user-friendly and interesting. If your quiz becomes complex and cumbersome because of poor design or navigation, you’re going to lose potential leads.
Content
This is another crucial element of dos and don’ts of quiz design. The content of lead quizzes should be current and relevant. Before designing a quiz, check what kind of content your competitors are using and what keywords are they emphasizing in their quizzes to generate leads. Usually, quizzes based on current events fare well with the readers. Use a positive tone or humor in your quizzes as it makes the audience feel good about themselves and increases share ability.
Capturing Leads
The ultimate goal of lead quizzes is to capture leads, and this should be your top most priority during the creation process. Users will enter their names and email addresses to view their results, which creates new leads. However, keep your information collection to a minimum. Only ask those users for their name and email address, if they have made it to the last question as they’re the ones who are engaged with your content.
Now that you’ve taken the time to digest the tips and information about quizzes we discussed above, it’s time you start building your quiz.
Charles C. Johnson
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- How to Generate Leads With Quizzes - June 29, 2018
