Call Tracking and How It Helps You Long Term
You’ve been struggling with your business for months now. Regardless of how many promotions and offers you give out online and in your physical stores, you’re still not getting the influx of customers that you want. The number of customers you had since Day 1 is still the same people you do business with regularly. And you know that if this kind of scenario continues, your business will never grow; or worse, it might eventually crumble and fold. If you want your business to improve, call tracking might be the answer to your problems.
But What Is Call Tracking?
If this is the first time that you’ve heard about call tracking, you might think that this is a very complicated system, but it’s actually not. Simply explained, call tracking allows you to use different phone numbers in each of your marketing campaigns. This means that you can allocate one phone number on your online website, another on your social media platforms and another in your posters displayed in your stores. Since all of your marketing campaigns have a designated phone number, it’ll be easier for you to determine which medium drives the most number of customers. You’ll know which marketing campaigns to continually pay for, and which ones to stop working with.
So How Can Call Tracking Help You Long Term?
Call tracking is more than just being able to assign different phone numbers to each of your marketing campaigns. Generally, call tracking can help your business in more ways than one. To drive the point home, consider the things listed below so you’ll have an idea of how call tracking can help your business long-term:
- You can track which marketing campaigns work: This is one of the most obvious reasons why call tracking is helpful. With a call tracking software, you can determine which marketing campaigns actually work and which ones don’t. With this information, it’ll be easier for you to come up with better decisions and not waste resources during the process. You’ll end up paying for marketing campaigns that are useful in the business, which will save you a lot of time and money.
- You’ll know peak call hours: What’s more frustrating than a defective product is a customer service which is unavailable whenever you call. And even if you’re a business owner, you’re still a customer in some way, and you still get to experience things like these. To ensure that this will never happen in your own business, make use of call tracking features. This software will record when calls are made to your business. Once you have this kind of information, you can assign employees to work during peak hours. You can guarantee that there will always be someone from your business to cater to all of your customers’ concerns!
- You can make better decisions: As a business owner, there are a lot on your plate. Most of the time, you’ll be deciding on several things at once, and one wrong decision can affect your business adversely. But thanks to call tracking software, you can come up with decisions which are based on actual data. You’ll have references on your decisions, and not just end up saying yes to something just because “you feel like it.”
- You can learn a lot from call recordings: With a call tracking software, you can record incoming customer calls. And for businesses, this is considered as a landmine of information. For one, you’ll be able to determine which specific problems most of your customers are facing. You’ll also know how well your employees are handling customers through the phone. And once you know what you’re up against, it’ll be easier for you to deal with it, right? You can improve your product or service offering or train your employees – anything that can satisfy the demands of the market.
- You can manage your staff better: Regardless of how innovative you think your business is, there’ll always be another company which offers the same products and services like yours. And for you to make a difference in the market? Ensure that your customer service is exemplary all the time. If your employees know how to properly take care of your customers, for sure, your business will prosper. You may use the information you can get from call tracking software and assess how your employees are doing. If you can see that there’s a need to train their customer service skills, have them join workshops and training.
The Bottom Line
Engaging in business, regardless of the industry you’re in, will always be challenging. This is especially true when you’re a neophyte, and several players have penetrated the business arena for years. But as a newbie, there are many ways on how you can level the playing field – and using call tracking for your business’ advantage is one way of doing it. Use this article, along with information from Fone Dynamics, as your references to know more about call tracking. And once you know the ins and outs of this concept, it’ll be easier for you to apply this in your own business. With call tracking, your marketing decisions, customer base, and profit will improve over time!
John Taylor
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- Call Tracking and How It Helps You Long Term - June 2, 2018
